In the world of SEO, there are few stories as captivating as that of Lisa Parziale. With a career that has spanned decades, Lisa has transitioned from the corporate world to becoming a successful entrepreneur. Her journey is filled with lessons about freedom, confidence, and the power of mindset in achieving business goals. In this blog post, we will dive deep into Lisa’s experiences, her approach to SEO, and her insights on building a life that is not just about financial success but also personal fulfillment.
From Military to Marketing
Lisa’s story begins in Texas, where she has lived for many years. She first ventured into the world of technology in the 1980s with DARPA net and later found herself immersed in the rise of the internet in the 1990s. Despite her early exposure to computers, Lisa chose the traditional route of securing a job after leaving the military.
For over 20 years, she worked in corporate America, climbing the ranks to become a vice president of training. However, the cushy corporate life left her feeling unfulfilled. “The corporate world will suck the life out of you,” Lisa shares. The thought of spending another 20 or 30 years in a job that didn’t excite her was unbearable. This realization prompted her to open her own agency in 2011, marking the beginning of her journey into entrepreneurship.
The Freedom Lifestyle
Lisa describes her current lifestyle as the “freedom lifestyle.” This lifestyle allows her to work on her terms, balancing work with personal time. For instance, she recalls a day when she worked in the morning, took the afternoon off for personal activities, and then checked in on work later. This flexibility is a significant part of why she left the corporate world.
Today, she manages both client SEO and her own SEO projects, owning over 800 domains. Lisa is not just an SEO practitioner; she is also the owner of Agency Fast Track, a training company that offers courses to aspiring SEOs. Lisa speaks at highly coveted SEO conferences and trains 100’s of marketing companies world-wide.
Building Confidence Through SEO
Lisa’s early experiences with SEO were rooted in experimentation. Initially, she made money through AdSense by utilizing techniques that, while effective, were not sustainable in the long term. When she turned to SEO, it was just in its infancy. “I remember figuring out that I could take text and just make it white, and nobody would see it on the page, but it was there,” she recalls. This was a time when SEO was less competitive, and many tricks were available to gain visibility.
As the industry evolved, so did Lisa’s approach. She emphasizes that SEO is as much about confidence as it is about skill. When she started, she charged her first client a mere $100 a month. Over time, as she gained experience and results, she was able to confidently charge up to $50,000 a month for her services. “SEO is a confidence game more than anything,” she explains. You can attain the skills.
The Importance of a Lean Team
Lisa believes in maintaining a lean team to maximize profitability. Currently, her core team consists of around 10 people, with a total of about 20 including contractors. By relying on software, processes, and a highly efficient team structure, Lisa ensures that her agency remains profitable while avoiding unnecessary overhead.
Finding the Right Clients
When it comes to client selection, Lisa has learned to prioritize growth-oriented companies. “My ideal client today is so different than what it was 10 years ago,” she states. She seeks clients who are not only willing to invest in SEO but also have the ambition to grow their businesses. This shift in focus has allowed her to build long-term relationships with clients who see the value in her services.
Lessons Learned from Affiliate Marketing
Lisa’s journey in affiliate marketing began in 2004 when she created a network of scuba diving travel websites. Initially successful, her income dropped dramatically when AdSense changed its program. This experience taught her the importance of diversifying income streams. “I like to double triple dip,” she says, explaining that she seeks to make money through multiple avenues from the same effort.
This lesson is vital for anyone in the digital marketing space. By focusing on building traffic and engagement first, Lisa believes that monetization will follow naturally. She emphasizes that having a large audience allows for various monetization strategies, from affiliate marketing to partnerships.
Continuous Learning and Community
Even with her extensive experience, Lisa values continuous learning. She frequently attends training sessions and workshops, believing that there is always something new to learn or a different perspective to consider. “You absorb, the more you hear something, the more you stay hyper-focused on what you’re doing in life,” she shares. This mindset keeps her at the forefront of SEO trends and techniques.
Mindset Matters
One of the most significant themes in Lisa’s journey is the importance of mindset. She encourages aspiring entrepreneurs to confront their fears and address any mental barriers that may hold them back. “If you’re trying to succeed, it’s because you want to make more money, you want to have more talent, you want to have more clients,” she notes. However, without addressing personal baggage and mindset issues, achieving those goals can be challenging.
Lisa’s realization that her upbringing influenced her beliefs about money and success helped her break free from limiting beliefs. “I had to get out of that,” she explains, emphasizing the need for self-awareness and personal growth in achieving success.
Giving Back and Philanthropy
In addition to her business success, Lisa is passionate about giving back. She often engages in philanthropy by offering her services pro bono to those in need. A recent example includes offering to build a website for a bartender who dreams of opening a bakery. “I can give that to them,” she expresses, highlighting the joy she finds in helping others succeed.
You Can Desig Your Freedom Life with SEO
Lisa Parziale’s journey is a testament to the power of entrepreneurship and the freedom that comes with it. Her insights into SEO, client relationships, and the importance of mindset provide valuable lessons for anyone looking to carve their path in the digital marketing world. By focusing on growth, maintaining a lean operation, and giving back, Lisa continues to inspire others to design their lives—not just their clients’ websites—through the art of SEO.
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